Tuesday, February 1, 2011

The Power of Promotional Products in Marketing

Marketing is any activity that furthers the cause of your business. Pretty much everything you do in business is either impacted by your marketing actions and/or has an impact on them.

Whether you take advantage of paid advertisements, publicity, trade shows, event marketing, social media, or any of the other myriad of marketing outlets, there is one strategy that can help boost the performance of all the rest - promotional products.

No matter the method of distribution: if you mail them out, hand them out at a trade show or event, or leave them behind on a sales call, imprinted items are the one form of advertising that people will keep, use and, maybe even, pass onto someone else. It is also the only form of advertising that people will actually thank you for getting! (When's the last time you know of someone that thanked an advertiser for their clever TV ad or billboard?)