Smartphone Marketing

Smartphones are taking over from standard mobile phones and the ability to access the web so quickly and easily through these devices has resulted in a growing number of businesses investing in Smartphone marketing. There are a number of different ways that you can capitalize on this growing trend including SMS marketing, mobile website marketing and App marketing.

While SMS marketing is effective both on our old mobile devices as well as on the new smartphones, it is mobile website marketing and App marketing that are the big winners. Mobile website marketing makes use of an easy to read template of your website to be hosted alongside your normal website. Making use of re-directs, you can ensure that people visiting your site from a mobile device will automatically be directed to your easy to read mobile site. Although mobile websites do make use of some of the interactive features of your smartphone, they are not always as interactive as they can be.

The Power of Promotional Products in Marketing

Marketing is any activity that furthers the cause of your business. Pretty much everything you do in business is either impacted by your marketing actions and/or has an impact on them.

Whether you take advantage of paid advertisements, publicity, trade shows, event marketing, social media, or any of the other myriad of marketing outlets, there is one strategy that can help boost the performance of all the rest - promotional products.

No matter the method of distribution: if you mail them out, hand them out at a trade show or event, or leave them behind on a sales call, imprinted items are the one form of advertising that people will keep, use and, maybe even, pass onto someone else. It is also the only form of advertising that people will actually thank you for getting! (When's the last time you know of someone that thanked an advertiser for their clever TV ad or billboard?)

Tell Good, Compelling Stories To Build Your Business

When E. F. Hutton Speaks, People Listen. Do you remember that commercial? Everyone stopped what they were doing to listen. That's what happens when people tell stories or share something that relates to others, we all listen a little more intently, we lean in a little closer.

When you're reading something that's written like a story, it flows easier. Have you ever noticed there are people who write stories and use stories when they speak from the stage, or in their copy, when you get an email from them or go online to read their sales letter?

If you can weave stories into your presentations, it will create a strong connection between the storyteller and the reader.