Saturday, December 3, 2011

Software Telemarketing: Effective and Cost Minimizing

As the owner and operator of a software firm, you may be wondering what all the buzz about software telemarketing is. Here and there, you may be hearing about others talking about how it turned their companies around and allowed them to become more competitive and much more successful in terms of marketing their software products and services. You may be hearing statements like "telemarketing gets the job done", or even "it's really great! I got everything I need with software telemarketing". And to tell you the truth, some of these statements are lot lies. Many have seen success in their endeavors with the aid of software telemarketing.

Tuesday, November 8, 2011

To Connect or Not to Connect: What Makes a Quality Connection in Social Media?

Recently I helped a professional client who had scores of unaccepted invitations to connect on LinkedIn, but who was skeptical of the process of connecting.

She didn't understand the value of connecting on LinkedIn and didn't care about "entering a popularity contest." Well, she was mostly right. It is not a popularity contest - or at least shouldn't be. But it is important to connect - selectively.

The same is true for Facebook and Twitter. I am noticing a trend of requests in LinkedIn groups of "let's all follow each other on Twitter and Like each others' Facebook Page!" So, in the interest of increasing followers and fans, many participate in this exchange.

Friday, October 7, 2011

Little Known Things About Custom Print Balloons

Whether you are promoting your product or business, there are many marketing techniques that you can use to have a greater impact on your potential customers. There are some methods that work better than others but the important part is to actually get in front of your audience and make yourself noticed. One of the best ways to do this is with the help of custom print balloons. Many companies around the world are already using this technique and it has been proven quite successful.

Custom print balloons have worked so well because they are very successful at catching people's attention. We all like balloons and want to have them around us. Besides the attraction factor, custom print balloons are also quite accessible and affordable price wise. This way even if you are a very small company, you will still be able to afford investing in this very unique marketing promotion method. Even if you can't afford to fill the balloons with helium there are still other options available to you that would definitely please your audience.

Tuesday, September 20, 2011

Sell Your Crafts at the Rio Grande Arts and Crafts Festival!

If you fancy yourself an excellent craft maker why not put it to the test at the Rio Grande Arts & Crafts Festival this year? Celebrating its 24th year, this well established craft show brings in buyers of all kinds and is hosted in Albuquerque, New Mexico. Hotels and lodges are routinely packed every year as people come from all over the nation to meet the craftspeople who attend, so it would be wise to use this great opportunity to increase business for your crafts store!

If you're interested in attending you need only apply 5-6 weeks prior to any of the three show's deadlines to be considered. That's right; this Arts and Crafts festival is held three times a year in March, October and November, making it a great place to set up shop to sell your crafts and even meet repeat customers if you go to all the shows. And with thousands of people showing up to the event, that's a lot of potential customers for you to sell to!

Tuesday, September 13, 2011

Three Ways to Business Growth

The current global economic climate set the rhythm of business closures, takeovers and acquisitions. Competition is fiercer than ever combined with the fact that 70% of small businesses will fail within the first five years of operation.

Notwithstanding, most businesses are still striving and growing in any economic climate. These businesses have created full proof strategies for business success, and marketing is always the essential part of business growth. Marketing is everything for any business, with proper planning, execution and monitoring tailored to the company's goals, growth comes without breaking a sweat.

There are many ways of growing a business, most of which can be quite complicated and expensive for small business owners. To keep it simple, there are three major ways of growing a business.

Thursday, August 25, 2011

Mobile Marketing Apps for Local Businesses

The world is going mobile and in order to take advantage of the increase in mobile use, companies are positioning themselves and their products to be easily found and used through the use of mobile marketing Apps for local businesses.

Why Should You Get an App for Your Business?

While the web is still the go to source for information on products and services, many people understand that building your own directory, on your phone or tablet, is the most effective way of quickly finding the products you love and trust. Apps offer the ability to not only quickly offer all the information your customers want, but also have some excellent integrated features that will increase brand loyalty and make the act of finding better deals, discounts and rewards that much easier.

Saturday, August 13, 2011

The Growing Demand of Brochure Printing

The present world is very much competitive. You have to be a trendsetter in all your marketing and advertising campaigns so that you are able to stay ahead of your competitors. An eye-catching brochure comes as a great tool for the purpose of making a thrust in the market for your products. You can choose the brochure printing in either two fold or three fold or just like the booklet and create an impact on consumers in a satisfactory manner.

The task of cheap brochure printing is in high demand these days. You can get it for your business through the services of high quality online printing companies at reasonable prices with a speedy turn around time. Such services deliver quick printing jobs. Since they have highly skilled professionals in their departments such as for the designing and printing task, they are able to supply the entire material for the marketing campaign. Especially, the printing part of it is done with the support of sophisticated machines for classy production.

Wednesday, August 3, 2011

Smartphone Marketing

Smartphones are taking over from standard mobile phones and the ability to access the web so quickly and easily through these devices has resulted in a growing number of businesses investing in Smartphone marketing. There are a number of different ways that you can capitalize on this growing trend including SMS marketing, mobile website marketing and App marketing.

While SMS marketing is effective both on our old mobile devices as well as on the new smartphones, it is mobile website marketing and App marketing that are the big winners. Mobile website marketing makes use of an easy to read template of your website to be hosted alongside your normal website. Making use of re-directs, you can ensure that people visiting your site from a mobile device will automatically be directed to your easy to read mobile site. Although mobile websites do make use of some of the interactive features of your smartphone, they are not always as interactive as they can be.

Tuesday, February 1, 2011

The Power of Promotional Products in Marketing

Marketing is any activity that furthers the cause of your business. Pretty much everything you do in business is either impacted by your marketing actions and/or has an impact on them.

Whether you take advantage of paid advertisements, publicity, trade shows, event marketing, social media, or any of the other myriad of marketing outlets, there is one strategy that can help boost the performance of all the rest - promotional products.

No matter the method of distribution: if you mail them out, hand them out at a trade show or event, or leave them behind on a sales call, imprinted items are the one form of advertising that people will keep, use and, maybe even, pass onto someone else. It is also the only form of advertising that people will actually thank you for getting! (When's the last time you know of someone that thanked an advertiser for their clever TV ad or billboard?)

Wednesday, January 12, 2011

Tell Good, Compelling Stories To Build Your Business

When E. F. Hutton Speaks, People Listen. Do you remember that commercial? Everyone stopped what they were doing to listen. That's what happens when people tell stories or share something that relates to others, we all listen a little more intently, we lean in a little closer.

When you're reading something that's written like a story, it flows easier. Have you ever noticed there are people who write stories and use stories when they speak from the stage, or in their copy, when you get an email from them or go online to read their sales letter?

If you can weave stories into your presentations, it will create a strong connection between the storyteller and the reader.