Wednesday, January 12, 2011

Tell Good, Compelling Stories To Build Your Business

When E. F. Hutton Speaks, People Listen. Do you remember that commercial? Everyone stopped what they were doing to listen. That's what happens when people tell stories or share something that relates to others, we all listen a little more intently, we lean in a little closer.

When you're reading something that's written like a story, it flows easier. Have you ever noticed there are people who write stories and use stories when they speak from the stage, or in their copy, when you get an email from them or go online to read their sales letter?

If you can weave stories into your presentations, it will create a strong connection between the storyteller and the reader.