Tuesday, November 8, 2011

To Connect or Not to Connect: What Makes a Quality Connection in Social Media?

Recently I helped a professional client who had scores of unaccepted invitations to connect on LinkedIn, but who was skeptical of the process of connecting.

She didn't understand the value of connecting on LinkedIn and didn't care about "entering a popularity contest." Well, she was mostly right. It is not a popularity contest - or at least shouldn't be. But it is important to connect - selectively.

The same is true for Facebook and Twitter. I am noticing a trend of requests in LinkedIn groups of "let's all follow each other on Twitter and Like each others' Facebook Page!" So, in the interest of increasing followers and fans, many participate in this exchange.