As the owner and operator of a software firm, you may be wondering what all the buzz about software telemarketing is. Here and there, you may be hearing about others talking about how it turned their companies around and allowed them to become more competitive and much more successful in terms of marketing their software products and services. You may be hearing statements like "telemarketing gets the job done", or even "it's really great! I got everything I need with software telemarketing". And to tell you the truth, some of these statements are lot lies. Many have seen success in their endeavors with the aid of software telemarketing.